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State of the Net
In Ireland, hard facts about online activity, if they exist at all, are often buried in official reports or scattered across several websites. The result is that it is difficult to assess online adoption in Ireland, as well as other critical trends that impact on a company’s online strategy and its decision-making process.This new publication, State of the Net, aims to fill thatgap. It is a barometer of online activity and will be published quarterly, both in print and on the Web. It aims to plot key trends and analyse their significance, from the perspective of Irish decision-makers. Click here to view.
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IIA Congress Podcasts
podcast sponsored by microsoft
Podcasts of the IIA Annual Congress, which took place on Thursday 25th of May 2006, are now available.
[RSS feed] [iTunes link]
[direct MP3 links below]
- Colm Lyon, IIA Chairman.s Introduction
- David Jesse eBay Using eBay to sell online
- Peter Cobley, Yahoo! Search Marketing
- John Herlihy, Google, A New Marketing Paradigm
- Mark Charkin, MSN, The Changing Consumer and Microsoft – what this means to you
- Colm Lyon, Realex Payments – An Opportunity to Thank You
- Extensive Q&A with full panel
- Interview with Sean Foley microsoft & vox pop
- Des Kenny, Kennys, Moving an entire business online
- Jim Scheinmann, Bebo, Engagement Marketing on Bebo.com
podcast serviced by doop.ie
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User Experience
IIA User Experience Working Group
Expert Panel:
Morgan McKeagney – Managing Director, iQ Content – Chairman
Fiona Murphy – Managing Director, Frontend
Joshue O’Connor – Senior Accessibility Consultant, National Council for the Blind
Matthew Ovington – Principal and Director, Open Interface
Donal Rice – ICT Coordinator, National Disability Authority
Agenda:
Session 1: 14:00 – 14.30
14.00 – 14.15: Accessibility: the Business Case
14.15: 14.30: Accessibility Q&A and Panel Discussion
Session 2: 14.30 – 15:00
14.30 – 14.45: Usability: the Business Case
14.45 – 15.00: Usability Q&A and Panel Discussion
Session 3: 15:00 – 15.30
15.00 – 15.15: Accessibility: the Business Case
14.15: 14.30: Accessibility Q&A and Panel Discussion
Session 4: 15.30 – 16:00
15.30 – 15.45: Usability: the Business Case
15.45 – 16.00: Usability Q&A and Panel Discussion
Accessibility: the Business Case (Sessions 1 & 3)
Presented by Donal Rice, ICT Accessibility Coordinator, National Disability Authority
Overview:
Web accessibility – the provision of equal online access for all web users – is becoming increasingly important for website owners. This talk provides an introduction to accessibility, and outlines the legal and business imperatives for making your website accessible.
Key topics that will be addressed include:
• What is accessibility
• Why does it matter
• The legal landscape
• Benefits of accessibility
• How to get started
This presentation will be followed by a 15 minute Q&A and discussion session, giving you the opportunity to address your accessibility questions to the expert panel.
Usability: the Business Case (Sessions 2 & 4)
Presented by Fiona Murphy of Frontend and Matthew Ovington of Open Interface
Overview:
Good usability is good business: the more usable your website is, the better it’ll perform. This talk provides an introduction to web usability, and outlines practical steps you can take to make your website more usable and more effective.
Key topics that will be addressed include:
• What is usability
• Why does it matter
• Examples of good and bad practice
• Practical steps you can take to make your site more usable
This presentation will be followed by a 15 minute Q&A and discussion session, giving you the opportunity to address your usability questions to the expert panel.
Expert Panel Biographies
MORGAN MCKEAGNEY iQ Content – Managing Director
Morgan is co-founder and Managing Director of iQ Content Ltd, a leading usability and accessibility consultancy based in Dublin. Morgan is also Vice Chairman of the IIA and founder and Chairman of the IIA’s User Experience Working Group.
At iQ Content, Morgan has led high-profile usability projects for clients such Vodafone, Deloitte, Tourism Ireland, the National Disability Authority and the Dept of the Taoiseach. He has also been instrumental in directing the company’s business strategy, research efforts, and day-to-day operations.
Morgan is a expert in web strategy, content management, eGovernment and user experience, subjects on which he has written and presented extensively, in both Ireland and the U.K.
FIONA MURPHY Frontend – Managing Director
Fiona is a co-founder and Managing Director of Frontend.com, Ireland’s longest established usability and accessibility consultancy. Over the years Frontend have established an impressive blue chip client list in Ireland and across Europe including Barclays Bank, Reuters, AIB, Rabobank, O2, Vodafone, BBC, Unilever, Diageo, Symantec, Bank of Ireland and Hewlett Packard.
Having worked with the National Disability Authority in the development of the NDA accessibility guidelines (www.accessIT.nda.ie), Frontend also has extensive experience in accessibility. They have worked with numerous clients in both the public and private sector in the development and deployment of their accessibility strategies.
With an MA in Interactive Multimedia from the RCA in London (specialising in user interaction), Fiona also has a Design degree from the NCAD and diploma in Strategic Marketing. With over 15 years experience Fiona has extensive knowledge of Usability, User Centred Design and Strategic Consultancy.
JOSHUE O’CONNOR National Council for the Blind – Senior Accessibility Consultant
Joshue O’Connor, Senior Accessibility Consultant, National Council for the Blind (www.cfit.ie)
Joshue O Connor is Senior Accessibility Consultant with NCBI CFIT (Centre For Inclusive Technology).
CFIT is an integrated unit of the NCBI (National Council For The Blind of Ireland) and promotes NCBI’s objective of working for the full inclusion of people with vision impairment within Irish society. CFIT is a not-for-profit organisation and provides expert advice to help ensure that all technology devices – which are commonplace and essential for full inclusion in contemporary society – are accessible to all.
Josh has a background in Graphic Design, Web Development and New Media Training. Through IT training and working with people with disabilities he then got involved in accessibility. He is skilled in the development of accessible websites and understands the diversity of user requirements.
MATTHEW OVINGTON Open Interface – Partner and Director
Matthew Ovington is a founding partner with Open Interface Ltd, an online consultancy specialising in the development of effective, easy to use, intuitive websites. Matthews areas of expertise include
accessibility and user centric design and testing methodologies.
Matthew works with a large number of public sector bodies on eGovernment projects including reachservices (the Public Service Broker), Vodafone, The Irish Times, Enterprise Ireland, Forfás, and numerous Departments
and Local Authorities.
Matthew has a M.Sc. from Trinity College, Dublin in Geographical Information Systems (GIS). Asides from accessibility and the web, Matthew is interested in accessibility in relation to mapping and the
built environment.
DONAL RICE National Disability Authority – ICT Accessibility Coordinator
Dónal Rice is the ICT Accessibility Coordinator with the Excellence through Accessibility Award scheme at the National Disability Authority. He provides advice to public sector organisations on how to make their websites and ICT services more accessible for people with disabilities. He has responsibility for the NDA IT Accessibility Guidelines, http://accessit.nda.ie. These guidelines cover accessibility in 4 main ICT areas, namely the web, applicatiion software, telecomms and public access terminals.
Dónal has worked on numerous public services websites and eGovernment projects, including the Dublin City Public Library website and the Oasis project.
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Domain Name Issues
The Domain Issues experts will be on hand to answer queries relating to your .ie, .com and .eu issues.
Conor McGuire from the Irish Domain Registry and Michele Neylon from Blacknight Internet Solutions will be on hand to answer your questions.
Agenda
2.00pm Session 1
14.00 – 14.30: Ins and outs of .ie, .eu & .com domains followed by Q&A and panel discussion with Michele Neylon (Blacknight)
2.30pm Session 2
14.30 – 15.00: Ins and outs of .ie, .eu & .com domains followed by Q&A and panel discussion with Michele Neylon (Blacknight)
3.00pm Session 3
IPv6 Presentation by Dave Wilson (IPv6 Task Force & HEAnet) followed by Q&A.
3.30pm Session 4
15.30 – 16.00: Ins and outs of .ie, .eu & .com domains followed by Q&A and panel discussion with Conor Moran (Irish Domains)
The Ins and outs of .ie, .eu & .com domains – presentations by Conor McGuire (IEDR)
CONOR MCGUIRE Irish Domain Registry
Conor hails from Galway, Ireland. He attended University College Galway, graduating with a BA (Honours) in English and Geography. He has also completed a Graduate Diploma in e-business (Honours) with Dublin Business School. In May 2000 he joined the IEDR and became manager of the registration services department in 2001.
In his presentation Conor will provide practical information about domain registration procedures, with particular focus on .ie, .eu and .com domains. He will also speak about Dispute Resolution Policies and provide an overview of global domain market trends.
MICHELE NEYLON Blacknight Internet Solutions
Michele Neylon is founder and of managing director of Blacknight Internet Solutions Ltd He has been involved in the internet industry since the mid 90’s, when he tinkered with computers whilst getting an honours degree in European Studies with languages in the University of Limerick.He was shortlisted for an IIA Netvisionary Award in 2005.
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Security Issues
THE PANEL
Chairman: Conall Lavery, CEO Entropy
Damien Moran, IT Security Consultant, Rits
John Brosnan, CEO, NetFort Technologies
Wireless Presentation – Easy to do – hard to get right
Presenter: Damien Moran, IT Security Consultant, Rits
In recent years the proliferation of wireless networking technology has provided an easy and cost effective route for many companies to network their offices. However, many such companies remain either unaware or unconcerned by the security threats that accompany the use of wireless networking.
In this presentation Damien will address some common wireless security threats. The presentation will include practical demonstrations of security threats associated with wireless networking and will show how a wireless network may be hacked. Damien will then demonstrate some practical countermeasures that can help businesses to secure their wireless networks.
Experts from the IIA SWG will discuss why IT security has been traditionally delivered as hardware and software solutions which you manage yourself, but why there is a movement towards buying it as a service now. Whilst the technology behind each approach may be covered, the discussion will mostly focus on the business, cost and risk issues of each approach. Outsourcing has been slow to take off in Ireland and many feel that this is due as much to the Irish psyche of wanting to own “the ald bit of sod” as it is to the different management skills required to manage an outsource provider. There will be ample time at this session to ask the panel questions
Many of the issues covered in this discussion are relevant to outsourcing any IT infrastructure or application.
Panel Discussion 1
Outsourced IT Security Vs. doing it yourself
The Case for Outsourcing IT Security
John Brosnan will outline the case for outsourcing. Specifically John will briefly discuss the following:
• IP networks are becoming more and more critical for ALL companies. Daily change, expansion, partner networks, new applications (VoIP), etc. More and more applications now running over IP.
• How do you know everything is ok? Regular audits are not the solution? Everything should be continuously monitored.
• More and more risks, dangers, internal (users accidental or malicious, mobile devices, etc) and external (more sophisticated attacks). Loads of tools freely available that allow even basic users ‘hide’ what they are up to. Some recent real life examples will be used to illustrate these risks.
• Very difficult and usually expensive to hire the people with the appropriate skills. Dedicated IT security people usually only found in the larger organisations.
• Over complex and expensive systems. Very easy to manage and very easy to mis-configure.
• Must stay up to date, Patch Tuesday, etc. All patches applied in a corporate network should be tested so that they do not break any applications on the corporate network
• Also recently more rules and regulations.
• The company reputation is also at risk
• The ‘experts’ have the skills, the experience of dealing with lots of different problems in lots of different companies. Prevention is a lot cheaper than the cure.
• You do not lose control if you ask for regular reports, copies of all procedures and processes, etc.
• Subscription model is financially very attractive. No large capital expenditure up front.
• Disaster Recovery – can you afford to have this in house?
• Access to 24hr Emergency response team.
• After building up an in-house security team, you are still left with gaps when people go on holidays.
The Case against Outsourcing IT Security
Conor Crowley will outline the case against outsourcing. Specifically Conor will briefly discuss the following:
The main case against outsourcing IT security services is based on the transference of risk; ultimately it is your brand, your reputation, your assets that are damaged by security lapses. No matter how well the outsource contract appears to protect your interests you and your company will be the ultimate loser in any failure of the security resources put at your disposal.
Companies need to understand the limitations or constraints in the offerings that are available. How difficult will it be to manage your relationship with the service provider – what are the contractual issues? What level of added complexity exists if security services must be split across different providers? How can you ensure quality of service? What are the limitations of the tools and procedures that are used? How will your business be treated in the case of a major security breach? Will your provider be around this time next year?
The cost and complexity of putting in place an outsourced security service that meets the needs of your business may well be over and above the challenge of growing this expertise in-house.
Liability and Brand Risk issues
Richard Nealon will outline the issues associated with Liability and Brand Risk. Specifically Richard will briefly discuss the following:
In today’s environment outsourcing is a standard business strategy. Sometimes the reputational and liability issues associated with partner organisations controlling part of your business operations are not always given the recognition that they deserve. When a company is in the middle of a complex outsourcing deal, it’s not always considered what might happen when things go wrong. Businesses are often dependant for their very survival on the integrity, confidentiality and availability of their information and data. Because of this, they need to recognise that any breach in the security of their partner’s processes or systems, can have the potential to irreparably damage the reputation of their business.
When a security breach occurs at an outsourcing partner, media attention always focuses on the business rather than on the outsourcer. The businesses ability to manage their data in a responsible manner is immediately brought into question, and their brand and image is damaged.
Outsourcing companies are fully aware of these risks. However, it is in their interest to run a tighter business model, and as a result, cut costs wherever they can. Information security is one area that can often be looked at when costs are scrutinised. As a result, many outsourcing companies will try to cap their contingent liability at a small figure. This practice can cause difficulties if a business needs to take legal action to recover reputational or financial losses as a result of the outsourcing partner not meeting it’s contractual obligations to adequately secure the businesses data.
If we choose to engage outsourcing companies we need to remember who owns the risk – we do! Outsourcing companies can be responsible for the security management of our data, but the impact of a breach of security belongs to us. Let us make sure that we can manage that risk.
Issues concerning ownership of the policies, SLAs, change control and ownership and control of the data.
Sean Reynolds will outline the issues associated with SLAs, change control and the ownership and control of the data. Specifically Sean will briefly discuss the following:
Organisations can no longer delegate sole responsibility for the protection of its customer data and assets to a third party. So how do you protect data and assets when it is in the hands of a third party and how can you be sure that the security agreed between both parties is in fact in place and working effectively?
The aim of this panel discussion is to outline some key actions that can be taken to safeguard an organisation’s assets when entering into a service arrangement with a third party. It will include issues such as the need to perform basic security due diligence reviews prior to entering into a contract with a third party, the importance of the content of a Service Level Agreement (SLA), confidentiality and ownership of intellectual property and the level to which security controls are put in place and monitored by a third party to ensure the protection of your data whilst outside your direct control.
Following these brief introductions the panel will discuss these issues and invite members of the audience to give their views and ask questions.
BIOGRAPHIES
CONALL LAVERY Entropy – Founder and MD
Conall Lavery is the founder and managing director of Entropy a company specialising in IT security. Conall is a graduate of the Marketing Institute of Ireland. Conall is one of the founders of the IIA (Irish Internet Association) and served on the board from February 1997 until November 1998 with responsibility for eCommerce and Security.
DAMIEN MORAN, IT Security Consultant, Rits
Damien has a Masters in Computer Forensics from Dublin City University and a BSc in Computing from Institute of Technology Tralee. He is a specialist in conducting forensic investigations and ‘expert witness’ services for which he provided testimony in court for both civil and criminal cases. Damien also has considerable experience in wireless assessments, penetration testing, vulnerability assessments, data recovery and ethical hacking techniques.
JOHN BROSNAN, CEO, NetFort Technologies
John, a graduate of the University of Limerick (B. Eng Electronic Engineering 1986, M. Eng Computer Systems 1994) has extensive IT security and networking experience having worked as a Principal engineer with Digital Equipment Corporation and Director of Software Engineering in Asita Technologies. In 2002, John co founded NetFort Technologies. Since then the company has developed and sold its Network Activity Monitoring solution to enterprise, local authorities and Universities in Ireland, the UK and the USA.
RICHARD NEALON Bank of Ireland
Richard Nealon, Bank of Ireland: Richard is the Operational Risk & Compliance Manager, Payments and Electronic Services, Bank of Ireland Group. Coming from a communications background, Richard has been a part of the information security practice within Bank of Ireland since 1990. In recent times, he has moved back into a business role within the Bank of Ireland Group. He is the proud recipient of the COSAC Award 2003 and the (ISC)2 Presidents Award 2001 & 2003, and continues to be actively involved in the Irish Information Security Forum (IISF).
Conor is a high profile member of the Information Security community in Ireland as Director of Technical Services. Within Rits he manages a specialist team delivering a range of services including network design, penetration testing, vulnerability assessment, wireless and secure communication audits. He has held the trusted position of Information Security Manager in a number of large organisations including government, semi-state and financial. Conor is a regular contributor to the Irish and International media in the area of information security and provision of independent advice.
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Online Marketing
AGENDA FOR IIA WORKING GROUP
IN THE ROUND SESSION
IIA ANNUAL CONGRESS 25 MAY 2006
The Online Marketing panel will present the latest developments in online advertising, Pay Per Click, Search Engine Optimisation and much more. You will have access to three experts from
Shenda Loughnane, ICAN
Aisling Brennan, Interactive Return
Dermot Nolan from Bank of Ireland will chair this session. The participants are:
Shenda Loughnane is Managing Director of ICAN, Ireland`s largest interactive advertising agency. Shenda has over 15 years of advertising experience and has worked in some of the top advertising agencies in the UK, Europe and Ireland. She joined ICAN in 2000 as Media Director and was appointed Managing Director in 2001. Shenda holds a degree in Communications from Dublin City University
ICAN was founded in 1998 and delivers digital marketing and advertising solutions for many of the largest online advertisers in the Irish market, such as permanent tsb, Vodafone, Peugeot and Sky.
Aisling Brennan, Interactive Return
Aisling Brennan from Interactive Return (pic attached and biog here – Aisling Brennan is Account Director and Senior Vice President North America with Dublin-based online marketing agency Interactive Return. A ten year veteran of online marketing, Aisling started her career in New York with i-traffic, one of the leading original online marketing agencies. She now heads up Interactive Return`s search marketing and display advertising divisions and manages campaigns for a number of clients in the financial services, ecommerce, governmental, technology and tourism sectors. Aisling is a frequent contributor to online marketing fora and publications.)
David Mahon is the Managing Director of Clientwell Online Marketing, a full-service online agency founded in 2002 and working with companies such as O2, The Irish Times, EBS, Eagle Star Life and many others. David has worked in the online industry since 1999, has delivered many lectures and talks on internet & email marketing, and has written several articles for the Irish Marketing Journal, Business Plus, dot.ie and other publications. He graduated from Trinity College Dublin with a degree in Business, Economic and Social Studies. Interests include film, soccer and music.
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Legal Issues
IIA WORKING GROUP
Don McAleese
AGENDA FOR IIA WORKING GROUP
IIA Legal Working Group – In the Round Session.
General Legal Framework for the Internet and E-commerce.
Legal Panel Discussion
2.00 pm Session 1
Paul Lambert –General Legal Framework for the Internet and E-commerce.
2.30 pm Session 2
Panel Discussion chaired by Rob Corbett
Panel Members:
Victor Timon
David Hackett
Deirdre Kilroy
3.00 pm Session 3
Don McAleese – General Legal Framework for the Internet and E-commerce.
3.30 pm Session 4
Panel Discussion chaired by William Earley
Panel Members:
Victor Timon
David Hackett
Deirdre Kilroy
Session 1 and Session 3 will incorporate a 25-minute presentation on the General Legal Framework governing the Internet and E-commerce.
Session 2 and Session 4
During the Panel Discussions the Panel will be available to answer legal questions posed by delegates* eg
– Lawfully obtaining and using data;
– e-mail campaigns;
– legal do’s and don’ts;
– online contracts;
– procedures;
– terms and conditions;
– B 2BV B2C
– IPR issues:
– search engines, mega tagging, naming, domain names, website content etc.
– Chat rooms.
– “Social networking” websites.
*delegates are recommended to forward any questions they would like addressed during these panel sessions by e-mail to the Chairman of the Legal Working Group, Don McAleese at don.mcaleese@mop.ie least 7 days prior to the event. The Panel (time permitting) will endeavour to address and respond to these questions during the panel. The Chairman of each panel will determine what questions are dealt with on the day.
BIOGRAPHIES
Don McAleese is Chairman of the IIA Legal Working Group and head of the Matheson Ormsby Prentice Information Technology Law Group. He is the Irish National Representative for the International Technology Law Association.
Rob Corbett is a Partner in the Technology Group of Arthur Cox. He advises a wide range of companies involved in technological innovation. He has particular interest in data protection, betting and gaming.
William Earley is a partner in the Corporate Department of McCann Fitzgerald where he heads the firm’s E-commerce and Information Technology Group. He lectures and writes regularly on IT Law matters and is Consulting Editor for Ireland for IT Law Today.
Paul Lambert is an IT and IP lawyer with Merrion Legal Solicitors and Trade Mark Agents. He is a director of the Copyright Association of Ireland and a member of the IIA Legal Working Group. He has a particular interest in mobile and m-legal issues.
Victor Timon is a partner at William Fry. In addition to IT and Telecoms, Victor has particular experience in E-commerce in the UK and Ireland and has advised ISP’s, content providers, auction companies and merchants in all aspects of their day-to-day online activities.
David Hackett is head of Eugene F. Collins’ Intellectual Property and Information Technology Group and has a wide range of experience in advising technology and IT clients on all legal issues associated with their business activities.
Deirdre Kilroy is a member of the Complete Business Department of L.K. Shields, in addition to being part of the firms multi-disciplinary IP/IT unit. She principally advises clients with interest in IT, E-commerce, Outsourcing, Media and Entertainment. Her expertise lies in the law applicable to these industries, including intellectual property, data protection and e-commerce laws.