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IIA Wins Awards for Excellence!
IIA Wins Public Affairs Category at the PRCA Award 2012
On Friday 21st June 2012 at the Awards for Excellence in Public Relations 2012, the IIA won the prestigious Award for PR Excellence in the Public Affairs Category. The IIA had engaged the services of Fleishman-Hilliard to deliver the campaign that was centred on the IIA "Critical Skills Retention Policy" to address the Skills Shortage in Ireland.
The Awards for Excellence in Public Relations, hosted by the PRCA (Ireland), the PRII and CIPR Northern Ireland, salute Ireland’s most outstanding communications initiatives in the highly competitive and dynamic PR arena. These coveted awards, now 19 years on the go, set the industry benchmark for excellence across all areas of PR.
We are thrilled to have our worked recognised by the PRCA and to have leveraged our role in this sector to effect positive policy change.
You can view our award entry here.
Citation of the winning entry from the PRCA
Our winner in this category took an issue of concern to the stakeholders and put it on the national agenda. From concept refinement to implementation at legislative level they were firm in handling their message and skillful in building alliances. Although modestly funded, this was a very thorough campaign in terms of driving debate, dialogue and change.
Picture: Joan Mulvihill, IIA, CEO pictured with Aidan McLoughlin and Carl Gibney from Fleishman-Hillard
social media, Guest Blogger, email marketing
” The Web Analytics World in 2012
This is a guest blog post contributed Target Online Marketing.com
Your website is now live! What’s next?
Search engine marketing, social media, newsletters and email marketing activities?
For what return? Does it work? Why? How? When? What worked? Etc..
Thanks to web analytics software such as Google Analytics, website owners are now empowered with big data presented in a user friendly interface.
Google Analytics is a free web analytics tool. Google Analytics is free, user friendly, easy to install on a website or a blog, easy to integrate with the range of Google services such as AdWords, AdSense, Doubleclick, GWT, etc… This makes Google Analytics very popular et probably the most popular web analytics software on the market.
At TargetOnlineMarketing.com, we decided to review Google Analytics’ usage worldwide in 2012. Our technology partner W3techs.com explains how: “we investigate technologies of websites, not of individual web pages. If we find a technology on any of the pages, it is considered to be used by the website.” W3techs.com’s CEO Matthias Gelbmann adds, “We include only the top 1 million websites in the statistics in order to limit the impact of domain spammers. We use website popularity rankings provided by Alexa using a 3 months average ranking. Alexa rankings are sometimes considered inaccurate for measuring website traffic, but we find that they serve our purpose of providing a representative sample of established sites very well.”
According to Netcraft, there are around 700 million websites in June 2012, of which 190 million are active. On average, Google Analytics is installed on 55.8 per cent of websites – Google Analytics is installed on 100 million + websites -, giving Google Analytics a whopper 81.5 per cent market share of the worldwide web analytics software industry. The second place goes to LiveInternet with 5.4 per cent and ranking third is CNZZ with 4.1 per cent market share.
Some numbers about the use of Google Analytics worldwide:
- In Europe, we love Google Analytics, just under 62 per cent of all websites have it installed
- Only South America beats Europe to the top spot with 66.9 per cent
- In Iraq Google Analytics is used by 3.4 per cent of websites, making it the lowest ranking
- Macedonia is the Google Analytics top ranking country in the world with 83.3%
- Asia is the only region of the world with a Google Analytics usage below 50 per cent with 43.5 per cent. CNZZ would have a much higher usage
- under a third of all .mobi websites use Google Analytics as a web analytics tool – 29.4 per cent to be precise
- just under two third of newly created .xxx TLD websites use Google Analytics with 62.2 per cent
- 84 per cent of .ie sites use a traffic analysis tool vs. 68 per cent worldwide
- Google Analytics is installed on 78 per cent of .ie websites
- Full Circle Studies ranks second on .ie websites
- 5 per cent of. ie sites use Adtech vs. 0.3 per cent worldwide
- Adtech ranks third behind AdSense and DoubleClick
See TargetOnlineMarketing.com infographic ‘Who is using Google Analytics in 2012’
Google Analytics – and by extension its overwhelming worldwide usage – is using: first party cookies and JavaScript code.All websites have to comply with evolving data privacy guidelines, cookies technologies, country specific e-commerce laws, etc… As a website owner do make a point of having up to date legal information on your website. If you need guidelines, get in touch with the IIA.
IIA Press Releases
IIA Wins Awards for Excellence!
IIA Wins Public Affairs Category at the PRCA Award 2012
On Friday 21st June 2012 at the Awards for Excellence in Public Relations 2012, the IIA won the prestigious Award for PR Excellence in the Public Affairs Category.
IIA Wins Public Affairs Category at the PRCA Award 2012
On Friday 21st June 2012 at the Awards for Excellence in Public Relations 2012, the IIA won the prestigious Award for PR Excellence in the Public Affairs Category. The IIA had engaged the services of Fleishman-Hilliard to deliver the campaign that was centred on the IIA “Critical Skills Retention Policy” to address the Skills Shortage in Ireland.
The Awards for Excellence in Public Relations, hosted by the PRCA (Ireland), the PRII and CIPR Northern Ireland, salute Ireland’s most outstanding communications initiatives in the highly competitive and dynamic PR arena. These coveted awards, now 19 years on the go, set the industry benchmark for excellence across all areas of PR.
We are thrilled to have our worked recognised by the PRCA and to have leveraged our role in this sector to effect positive policy change.
You can view our award entry here.
Citation of the winning entry from the PRCA
Our winner in this category took an issue of concern to the stakeholders and put it on the national agenda. From concept refinement to implementation at legislative level they were firm in handling their message and skillful in building alliances. Although modestly funded, this was a very thorough campaign in terms of driving debate, dialogue and change.
Picture: Joan Mulvihill, IIA, CEO pictured with Aidan McLoughlin and Carl Gibney from Fleishman-Hillard
– See more at: http://www.iia.ie/news/item/1921/iia-wins-awards-for-excellence/#sthash.WYXSRa6x.dpuf
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Open Call for GAME, a flagship interactive exhibition exploring the future of play from Science Gallery Trinity College Dublin.
Science Gallery at Trinity College Dublin, Ireland is seeking proposals for an upcoming major exhibition GAME
Call Opens: Wed 23rd May
Call Closes: Monday 2nd July
Exhibition duration: 26 October 2012 – 18th January 2013
More details: http://sciencegallery.com/game