Uncategorized, Guest Blogger
3 Ways to Improve Search on Your Site – example
I had a request to give an example from the blog I wrote about “3 Ways to Improve Search On You Site“. The best example that I can think of, that may be relevant to most of us, is to go onto Google.ie and search for Cheap flights to Dublin. If you look at the vast amount of sponsored links and click on, for example, Bmibaby link – it takes you straight to their home page – “bumpy” customer journey. If however you click on eBookers link – it takes you to their search tool for flights, populated with “Dublin” as part of the search criteria – a slightly “smoother” customer journey and one where I am more likely not to exit the website but continue to use their service.
Try a few searches of the comment things that you want to buy / book online and see where they take you. Be warned – don’t get lost.
Darren Moffett, Head of Digital & Direct Marketing, Banks Love
Uncategorized, Guest Blogger
Causes
All
If you are looking to arrange a fundraising event or doing work with charities you should check out the social networking website Facebook.com “Causes” option. Information from the website below.
Make a difference, on Facebook.Causes on Facebook lets you start and join the causes you care about. Donations to causes can benefit over a million registered 501(c)(3) nonprofits.
Learn more about Project Agape:
http://apps.facebook.com/causes/about
Have questions? We’ve got answers:
http://apps.facebook.com/causes/help
If you are a nonprofit that would like to work directly with us, please e-mail Randall Winston at randall@project-agape.com
Facebook has been tipped to be the new Myspace / Bebo. I would say that give it a few month and there will probably be an even better option to build your social network of contacts on the web. With majority of the kids, youth market and business peer to peers sorted with online networking websites – what about someone creating a social networking website for the dads that hate asking for directions when they are taking the family on holidays – talking to other lost dads, or mum’s wanting to go back to work to become business leaders chatting with professional mum’s from around the world and one for my grannie, who would love to talk to like minded silver surfers about belly dancing. There is potentially a BIG GAP in the WEB 2.0+ market place.
Darren Moffett, Head of Digital & Direct Marketing, Banks Love
Uncategorized, Guest Blogger
3 Ways to Improve Search on Your Site
Take ‘em to the right place and they’ll always come back for more.When it comes to “search” there is always a tendency to move the issue around from “I need the IT guys to fix it”, “I must hire that expert who says they know the right words” or “I read that there is a new IT tool that will do it for me”. Just plain excuses! The next 3 tips will drive customers to your site and make sure that they stick around.
Tip 1: Tuning
Having a flood of constant new content to your site may be wasting time and energy. Attention needs to be paid to the fine tuning of your old content – structuring, defining, tagging, filing and most importantly validating keywords, ensuring that they are customer centric and not corporate centric – use the words your customers use, not how you describe yourself.
Designing your site to cater for the unlimited variations of searchers is almost impossible and can end up making your site incoherent or non practical.
Tip 2: Re-visit the past
Investigate previous search activity to your site. By paying attention to the reporting of your site traffic you will begin to optimise the keywords will drive visitors your site.
Don’t let yourself get trapped in the past. Use the findings and in tandem keep a track on searches that are newsworthy, hot topics or seasonal. Spending time watching trends for search terms is always beneficial. Google Trends is one of the analytical tools I would suggest – and by the way it’s FREE!
Tip 3: Where are you taking me?
One of the worst practices of search strategy is having a bumpy customer journey. How many times have you been specific in your search only to be brought to the publisher’s home page? So many visitors to websites leave straight away or get lost because of poor navigation from search activity.
Taking time to map out the most optimal journey is crucial. Continual testing, targeting and measurement will put your search activity on a winning streak to having satisfied visitors who will have a tendency to come back.
Darren Moffett, Head of Digital & Direct Marketing, Banks Love
Uncategorized, Guest Blogger
Who am I?
I have been invited by Fergal O’Byrne to be a guest blogger for a few weeks. I thought the best way to start would be to give a bit of background on mysefl and my company.
Digital Marketing is a core competence of the agency. At Banks Love, we help businesses communicate and sell to their customers via the internet, mobile and emerging technologies. We have proven experience, at the highest level, in commercially focussed communications that drives effective ROI.
Banks Love believes that to deliver the best digital marketing offering we build upon the agencies core strength of strategy led creativity and form strategic partnerships with our clients.
We offer expertise in the following areas:
- Consultancy & Strategy
- Building Test Matrix / Data Models
- Digital Design & Build
- Integrated Digital Marketing Campaigns
- Email / Mobile Deployment
- Digital Sponsorships / Partnerships
- Interactive Media Strategy
I head up the Digital Division at Banks Love, I joined Banks Love in July 2006 with 15 Years experience in Direct Response Marketing. I have more than 8 years senior management experience in Digital Marketing, within blue chip client side environments. I was previous Head of Digital Marketing for BT, Head of CRM for Ladbrokes eGaming & Telephone Betting and I was also Senior Direct Response manager for British Gas. I have developed integrated communications strategies to consumers and businesses from North America, Northern Ireland, Uk, Ireland, Far East and the rest of Europe.
I will be posting my thoughts and views on digital marketing over the next few weeks on the iia blog. Please feel free to contact me at dmoffett@bankslove.com.
Darren Moffett, Head of Digital & Direct Marketing, Banks Love marketing communications