events, training, Diploma
IIA Diploma in Digital Marketing
We are extremely excited up in our little portion of the Digital Hub today, as we have just announced details of our Diploma in Digital Marketing. This course runs for 13 weeks and the trainers are some of the finest names in the industry today.
The Diploma in Digital Marketing is designed to enable you to develop a focused digital marketing strategy that can help your organisation become more efficient and more profitable. It is a part-time evening Diploma run on Tuesday evenings commencing on 21 September for 13 weeks. Developed in conjunction with Irish Times Training and Prosperity Recruitment.
In designing this Diploma, we have identified the core skills required for effective digital marketing, identified the best trainers – who are all industry practitioners – and draw on our considerable experience in course delivery.
Course modules include digital marketing strategy, SEO, Online Advertising, Mobile Web, Social Media, Online PR and many more. Trainers include Colm Grealy, Adforce.ie; Krishna De, BizGrowthNews; Conor Pope, Irish Times; Shenda Loughnane, ICAN and Gareth Dunlop Ion Online Marketing.
For a full breakdown of each of the modules and for more information on the trainers and the course costs, please to to iia.ie/diploma.
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Take the Cloud Computing Survey
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Fun and Frolics at the #dotConf
A huge congratulations must go to Emma Henderson and the team at dotConf, who put on a fantastic day on Thursday in the National College of Ireland. It was a great turnout and the feedback so far has been overwhelmingly positive.
We’d love to grab your attention for just another couple of minutes and ask you to give your thoughts on the day. Please fill in this quick survey: http://www.surveymonkey.com/s/PPWZGMR
Of course, there was a great many people who helped make the dotConf a success, from the superb speakers and presenters to the people who helped shape the day and, of course, everyone who came along, watched the live stream and blogged, tweeted or generally talked about the event.
We will update you when the videos of the day are available on the dotConf blog. Please, feel free to share them and tell the world about the dotConf.
Once again, be kind, take a moment to be surveyed: http://www.surveymonkey.com/s/PPWZGMR
Uncategorized, blogging
Researching Content Management Experiences
To anyone who has ever struggled to maintain their site using a Content Management System (CMS): you’re not alone, we feel your pain.
Chris and Paul in DesignByFront.com are doing some research into the user experience of content management systems, so if you’ve ever been involved in managing a website, they’d love to get your insight.
Click here to take the short survey!
Why are they doing this?
Front believe that every website should get better and better and better over time. Unfortunately, many people find it difficult enough to look after the site they have, rather than getting to focus on continuous improvement.
Almost every site delivered at Front uses a content management system so that non-technical users can take ownership of the site once its live.
Key to this is the regular addition of high-quality content. However, too often the design of Content Management Systems don’t reflect the way that those involved in authoring, editing or reviewing content actually work; despite claims to the contrary, almost all CMS tools are designed around how a site works for its users, rather than focusing on the needs of those who’ll be responsible for it once live.
This creates a barrier to publishing good content, and restricts the growth and quality of the site. A better CMS experience should result in better content being created for a site, which in turn results in a better experience for the site’s users.
Front are not the first to think about this. Jeff Veen wrote about the problems inherent in Content Management Systems way back in 2004, but things haven’t changed much since then, and now it’s time to get the discussion started again.
So, if you’ve ever been involved in managing a website with a CMS, they’d love to hear your thoughts.
According to Front:
To make sure we really understand what the key issues are, we’re carrying out a small piece of design research on content management. We want to know how the experience of using a CMS could be improved, and so along with performing user interviews and usability testing, we’ve put together a quick survey to gather input from the broader web community.
We’re doing this research because we realise that while we put a lot of time and attention into creating beautiful online experiences for our client’s users, we perhaps don’t give enough thought to the experience of our clients themselves.
To take part, fill in our quick survey
blogging
Ryan Academy Accelerator Fund Raises €1million for Start-ups
Dublin City University’s Ryan Academy for Entrepreneurship is delighted to announce the establishment of a seed venture fund of €1 million for early stage technology start-up companies. The new venture fund is an accelerator fund, which will help fund new companies develop from concept to product. The aim of the venture fund is to jump-start a number of high technology start-ups in Ireland with an emphasis on software and biotechnology hardware ideas such as medical devices and diagnostics.
The successful companies will get approximately €50,000 in direct funding, as well as a three-month programme of support from the Ryan Academy for Entrepreneurship, which will include office space, mentorship and specially-designed networking and educational programmes. The financial support for the venture fund is provided by the One Foundation. In addition any profits generated by the Accelerator Fund will be returned to the Fund for further investment.
“This is an important initiative for Ireland and I am delighted that the Ryan Academy is providing a catalyst for the next generation of Irish entrepreneurs. This initiative is not only another clear manifestation of DCU’s commitment to be the University of Enterprise but also addresses an obvious deficit in the pathway from concept to successful product”, said Professor Brian MacCraith, the new President of Dublin City University.
The first round of investment will open for applicants in October this year, with the first four successful entrepreneurs being announced before the end of the year. A further eight entrepreneurs will be funded in 2011 and again in 2012. Each of these entrepreneurial groups will then work with the Ryan Academy to develop their company, building key and lasting business relationships along the way to help them sustain a viable business. The Ryan Academy is aiming to work with other seed funds and individual investors, and will be seeking to increase the fund size over time.
“Raising the money to get through the first year is often difficult for entrepreneurs and our objective is to support twenty early-stage entrepreneurial teams over the next two and half years” said Gordon McConnell, Deputy-CEO of the Ryan Academy and venture manager for the new fund. “We will work with other later-stage angel investors, other funds and the venture capital community to help ensure further funding for these new companies. We want to help nurture innovative technology ideas and act as a launchpad for new entrepreneurs.”
The fund is unique as it is both a university-related venture fund for start-ups across Ireland, as well as offering a programme of support for these startups through the Ryan Academy and its network.
The new fund will be governed by a Technology Advisory Board, which will be announced later in the summer. Further and regular updates on the new fund will be posted on the Ryan Academy Tech Entrepreneurship Blog.
About the Ryan Academy
The DCU Ryan Academy is a partnership between Dublin City University and the family of the late Tony Ryan (Ryanair). The Academy exists to promote entrepreneurship and innovation and to use our iconic building in Citywest as a dynamic hub for entrepreneurs and researchers to develop ideas, learn new skills and network. The Ryan Academy is working with researchers and entrepreneurs to help them achieve their potential.
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Check Out Bizcamp Galway – 11 Sept
A free day of networking and workshops, organised by entrepreneurs for entrepreneurs. Get all the details here.